How do Backlinks find backlinks to a website ?
Backlinks are a constant in the field of search engine optimization (SEO). Without inbound links, it will be extremely difficult (not to say impossible) to get interesting posts and make your website known . So it is better to know your inbound link profile for successful networking.
There are many analysis tools on the market to allow you to see backlinks and their potential. If they are not all equal, some are really interesting and worth the money invested.
So, how do you see the backlinks of a website ?
What is a backlink?
Backlink is also called "inbound link"; It is an HTML link from another site that points to your domain. Since the beginning of Google's work, backlinks have been very important and are one of the most important algorithm criteria for determining the ranking of sites.
It is therefore necessary to collect as much as possible (and in good quality). If there are poor quality backlinks pointing to a site, the target site (the site that receives the link) will suffer a penalty. (Penguin algorithm see)
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Why do you see backlinks to the site?
If you don't know why it's important to know your site's backlinks. Here are some scenarios.
Your competitor has overtaken you: Seeing the site's backlinks will allow you to conduct a competitive analysis. You can monitor the ins and outs of links on a domain (such as a competitor) and why not take inspiration from it (if the context allows it).
You received a penalty: Knowing a site's backlinks will also help you conduct a link audit and get rid of the penalty . Backlink audits are done when a site doesn't take off weirdly when it already has a lot of links or during a Google Penguin penalty. If a site receives a penguin or manual penalty, it is necessary to perform this type of analysis on pain of being excluded from the engines.
In short, a link analysis tool above all will allow you not to move forward in the fog in optimizing your campaigns.
How do you see the backlinks to his site?
As I said, there are many tools to see inbound links to a site. Here are my favorites and the ones I recommend. For me, these are the best on the market.
How to view and find backlinks for a website?
1. Ahrefs
Ahref is an interesting tool. It was originally designed as a simple link analysis tool. It has diversified over time and can help you develop the analysis of your SEO campaigns. This tool now goes beyond simple netlinking analysis. The tool provides you with content analysis, keyword research, etc.
But its main strength lies in its ability to analyze links. Unlike other tools like Open SiteExplorer, Ahrefs updates its database daily. This way we can see what links have been created on our domain in almost real time.
+ From Ahrefs
- Very pleasant and intuitive graphical interface
- Very large index of backlinks
- Ability to set up an alert when a new backlink points to the domain
It is paid and does not offer a free version
Official website: https://ahrefs.com/en/
2. Majestic
Majestic SEO is one of the big hitters in the SEO industry. It is the tool with the largest index and is without a serious reference context in the field.
The information that we will obtain using this tool will be classified into 3 metrics:
- “Trust Flow” (or Trust Index): refers to the score from 0 to 100. This measurement emphasizes the quality of the incoming link according to the quality and reliability of all links obtained by the domain that already holds the link . Thus, websites linked to reliable sources tend to have a higher score than websites linked to sites of questionable origin.
Use Trust Flow with caution : Trust Flow is an easy index to work with. I see a lot of clients just trusting this simple indicator in their link buying campaign. A site with a strong trust flow may not have traffic for example. A site with a strong trust flow is not necessarily an absolute guarantee of quality
- Citation flow is an indicator that assigns a score, also between 0 and 100, based on the number of links pointing to a particular web page. A site with a high CF content will have more “juice” to transmit . A site without a CF ad already has a lot of outbound links. So you have to be careful.
- Topical trust flow: It is a topic-based trust flow that allows knowing the topic of the links linking the site. So a business team will be useful for SME websites. This metric is also based on a 0-100 rating system that indicates a website's impact on a topic, category, or industry.
In addition to these measures, Majestic also provides information about different domains such as the number of external backlinks (in list form), the amount of referring domains, the number of indexed URLs or precise information about connection anchors.
The tool is paid in the form of a subscription, but the publisher offers you a browser plugin that allows you to retrieve summary information for free.
Official website: https://majestic.com
3. Open Site Explorer
This tool, created by SEOMoz, allows us to conduct a study of inbound links or links from other sites to our site, to find out the relationship between external and internal links, to find out the anchor text or links that point to our page and, of course, to find out the Domain Authority and Page Authority values of our site .
+ sign: Created by MOZ (an authority in the field of SEO)
Official website: https://moz.com/researchtools/ose/
Enrich your backlink analysis with SEMRUSH.
Other ways to learn how to see backlinks to my website
The above three tools are excellent for viewing and analyzing your site's backlinks. However, the analysis would not be complete without taking a look at SEMRUSH. This tool is one of my favorites. It will allow you to have an overview of the traffic and positions generated by the site . I often start from the principle that a site that doesn't generate sites or traffic isn't seen well by Google.
I'm not saying that a domain with good metrics (like strong trust flow + domain authority) won't work, but it's better to rely on a site that already takes positions, to avoid unpleasant surprises. In fact, a site with good metrics could come from an expired domain .
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